Sunday, September 19, 2010

OOW Day 1, Sunday Sep 19, 2010

The day started with a Cable car ride from my hotel to the Moscone Center, it is quite an experience as the streets are quite hilly and it is wonder to see how the tram runs on what seems like 30 degrees incline. With my jacket on the weather seems veery pleasant...

The first event of the day was Exadata Board SIG Meeting, where we had good discussions about the current and near future state of the SIG. The main action items on the list were to get a proper website for the SIG and a Web conferencing facility. This took place over the breakfast at Mel's. Then we had the Exadata SIG Meeting with over 30 attendees, including Rich Niemiec, Rob Stackowiack, VP for BI, Arup Nanda, Vinod Haval and many others.

Then I was in the IOUG BIWA sessions first one by Mark Rittman on OBIEE 11g new features, Rich Solari and Teresa Wong speaking on OBIEE implementation experiences followed by my presentation with Abhinav on De-Mystifying OBIEE and BI Applications. All this was followed by the BI/EPM Panel where we had two real customers, BI and EPM experts and Oracle Veteran Joe Thomas. A lot of interactive discussions.

Judy (Oracle CMO) says that 41,000 attendees in this Openworld 2010, from 116 countries. 726 thousands seats in the sessions all together, 3622 Oracle employees involved.. It has impact of 67K hotel room to the San Francisco economy. Lance Armstrong will be at event on Tuesday morning.

Judy is touting it as a "green conference." The American Cup team is in the audience. The trophy was outside the keynote hall. The Wed band is Plack Eyed Peas, Steve Miller band etc.

Oracle now has 370,000 customers... next person to speaker is Safra Catz. She is introducing HP's Ann Livermore followed by Larry Ellison. Oracle Excellence Award, Global CIO are being announced. It seems Safra's voice is shaky today, is it too much excitement!


Ann will now be speaking who is speaking for the 3rd time to the OOW audience.

Next up is Larry!

The prelude to Larry is a lot of video on the stage! the America Cup etc...still waiting for his appearance.

Ok 6:40 PM (PT) now... Larry's voice is explaining that BMW was the American team and he is happy to bring home the Cup. Seems like I am in IMAX watching the America Cup on the big screen. Ok finally Larry is up now. He brought his own water...

Larry is acknowledging the Cup's winning team - Extreme Performance!

Larry is starting with Cloud Computing and will define the "cloud." He will define the Oracle's use of term cloud computing. He gave example of Salesforce.com and Amazon's EC2. Is it an application or a platform? Is it just the application on the web? EC2 is not an app like Salesforce.com

Larry defined Amazon EC2 as the platform for application development and execution. The "cloud" is partitioned into virtual machines. Faults are isolated.

Larry does that not thing that Salesforce.com is not a real could provider as it is shared environment, one database. It seems he is leading to Oracle's agreement with Amazon on the the definition of cloud computing. Larry thinks Amazon is cloud and Salesforce.com is not cloud rather an application.

Larry just announced the Oracle Exalogic elastic cloud, 30 compute servers, 360 cores, infiniband connects to Exadata Database machine. Exalogic costs $1m, can run EBS, Siebel, Java etc...

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