Andy Flower talked about Enterprise Information Integration. Some of his comments included "DW is really a proxy for the enterprise." If we have infinite MIPS, perhaps DW would be replaced by data from the operational source and all analytics apps will crunch numbers from data directly from the source. However, is a "real" world, we use DW as the next best option to aggregate all these data in one place.
Andy highlighted how Master Data Management (MDM) and Customer Data Hub fits into this landscape.